Matt Willard founded Town and Country Homes on the belief that providing shelter for families is still one of the most important businesses of the 21st century. Willard and his wife, Tristen, started the company in 2002 in Kittitas County, where they raised three boys who are all currently enrolled in college in Washington state. A Certified Builder, Willard was President of CWHBA in 2008 and 2009 and received CWHBA Builder of the Year honors in 2006 and 2010. He has served on most BIAW committees, including the Washington Affordable Housing Council and the Legislative Policy Committee, which he chaired in 2019. He served on the Members Services Corporation board starting in 2020 and was elected MSC President in 2024. Willard also enjoys skiing, hiking, hunting, and fishing and has a successful ranching and farming business.